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Ready to take the next step toward transparency?
Brands ready to take action should know that consumers are looking for more than the information required to be on the physical product label, including additional information on how food is produced, handled or sourced.
This type of product information is nearly impossible to fit within the confined space of most packaging. The good news is that most consumers (88%) say they would be interested in accessing a complete set of product information digitally.
Label Insight is the only commercial SmartLabel™ solution provider with proven executions in market. We power 85% of all brand approved and consumer facing, live SmartLabel™ pages including all of Unilever’s best in class SmartLabel pages. Label Insight offers an unmatched level of data, generating 15,000 attributes -- such as nutrients and allergens - per product.